Loyalty Points and Customer Reward Scheme

30th Jan 2026

V2 UK customers earn 5 Smile Rewards points for every pound they spend on our website, and those points can be swapped for a reward voucher or free delivery on a later order. From 28 October 2026, a reward voucher can cover no more than 30% of an order, so each voucher now has a minimum spend. This guide explains how the scheme works, how to use your points and what has changed.

By Joe Delaney, Director and Content Writer, V2 Cigs UK

Last updated: October 2026

Vaping products are for adult smokers and existing vapers only. Not suitable for non-smokers or those under 18.

What Is the V2 UK Loyalty Points Scheme?

Our loyalty scheme runs through Smile Rewards. Every account holder is enrolled automatically, and points are added to your balance each time you place an order on the V2 UK website.

How you earn: 5 points for every £1 spent on www.buyv2cigs.co.uk
What a point is worth: 1 point has a redemption value of 1p
What you can use them for: free delivery (from 300 points) or a reward voucher (from 500 points)

Points are earned on purchases only. The full rules sit at the bottom of our V2 Cigs UK Loyalty Points and Rewards page.

How Do Smile Rewards Points Work?

Place an order and points are added to your account
Your balance builds up over time
Exchange your points for free delivery or a reward voucher
Enter the voucher code at checkout

Icons showing loyalty points and rewards

Reward Vouchers and Minimum Spend

The Tobacco and Vapes Act 2026 makes it an offence, from 29 October 2026, to give away vaping and nicotine products or sell them at a “substantial discount”. The GOV.UK guidance for retailers does not set a fixed percentage, so we have set our own limit to keep our rewards within the law.

From 28 October 2026, a reward voucher can cover no more than 30% of your order, and points cannot be used to pay for a whole order. Each voucher has a minimum spend:

£5 voucher (500 points) - minimum spend £20
£10 voucher (1,000 points) - minimum spend £35
£20 voucher (2,000 points) - minimum spend £70
£25 voucher (2,500 points) - minimum spend £85
£35 voucher (3,500 points) - minimum spend £120
£50 voucher (5,000 points) - minimum spend £170

Free delivery needs 300 points.

What Has Changed for Existing Members?

Less than you might think. Customers have asked us whether their balance is affected, and it isn’t:

You keep every point you have already earned
Each point is still worth 1p
You still earn 5 points for every £1 spent

The changes are the minimum spend on each voucher, and that points can no longer cover a whole order.

How to Check Your Points Balance

You can see your balance at any time by:

Logging in to your V2 UK account
Clicking the Smile Rewards icon on the site
Visiting the rewards page

Your balance updates whenever you earn or use points.

Example of the Smile Rewards points panel on the V2 UK website

How to Use Your Loyalty Points

Log in to your V2 UK account
Open the Smile Rewards panel
Choose a reward, such as free delivery or a £5, £10 or £50 voucher
Check your basket meets that voucher’s minimum spend
Generate your voucher code and enter it at checkout

You can use one voucher code per order.

Who Can Join?

Anyone aged 18 or over with a V2 UK online account is enrolled automatically. If you don’t have an account yet, you can create a V2 UK account before your next order.

Do Loyalty Points Expire?

Yes. V2 UK points that are not used within 2 years of being earned will expire automatically. Your current balance is always shown in the Smile Rewards panel.

Vape kit and e-liquid from V2 UK

Frequently Asked Questions

Can I use my points to pay for a whole order?

No. From 28 October 2026, a reward voucher can cover no more than 30% of an order. Paying for a whole order with points would make the products free, which the Tobacco and Vapes Act 2026 does not allow.