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About V2 Cigs UK

Our Mission Statement

V2 Cigs UK was founded in January 2012 by three passionate people who were committed to smoking reduction and cessation. A smoker, an-ex smoker and a non-smoker.

Our objective was to help people reduce the amount of cigarettes they smoked, and hopefully help them to quit altogether if possible.

So far the journey has been an exciting and successful one, but there is still more to do. Thousands of people now smoke less, or not at all, thanks to our vaping products.

V2 Cigs is a Full Member of the UKVIA (UK Vape Industry Association) who's vision is a world where the evidence-based life-changing public health benefits of vaping products are fully understood so that their positive impact can be maximised.

Thank you to all our customers for your loyalty and support on this journey. Keep on quitting !


Customer Services / Contact information:

V2 Cigs UK

1111 EC Services Limited

1st Floor, 54 Broadway, Peterborough, PE1 1SB, UK

Telephone Orders & Customer Services: 01733 555 555 (Monday to Friday, 9am to 5pm UK)

Customer Services Email:

Registered No: 7884780   VAT Registration: GB 128913011



In our view the Best E-Cigarettes and Vape Pens in the UK

Electronic Cigarettes and Vape Pens have had a dramatic impact on the lives of smokers over the past couple of years. We are very proud to be involved in helping vapers & smokers along their journey.

V2 Cigs UK and VSAVI are based in Peterborough, Cambridgeshire. We are committed to getting your orders to you quickly whilst also delivering excellent customer service and support.

If we are doing anything right or wrong please contact us and tell us, we enjoy talking to our customers and listening to your feedback.


What is the difference between the V2 Cigs, Vapour2 and VSAVI brands in the UK?

The short answers is that there is very little difference. Our e-cigarettes, e-liquids, vape pens, batteries, tanks & cartridges are very similar, like most vaping products are, what is important is product reliability & taste and customer service, where we aim to be the best. There were some products and brand ranges that were originally available from V2/VMR Products in the USA, we no longer sell these products, we have our own unique range.

All V2 Cigs UK e-liquid that contains nicotine is TPD compliant and is taste-tested by our panel of vaping experts to ensure flavour consistency, so you can rely on both V2 Cigs UK to deliver the same great taste wherever you buy our vaping products.


V2 Cigs UK is not closed

V2, V2Cigs, Vapour2 were part of the VMR Products LLC brand portfolio. VMR Products LLC claimed to be the USA's No 1 online E Cigarette and Vaporizer manufacturer before being acquired and closed down by Juul. It was No 3 in US Retail and one of the world’s most popular electronic cigarette and vape pen websites according to Alexa, where it was at the top of the Alexa rankings since December 2011.

Here in the UK, V2 Cigs UK rebranded the Platinum E-Liquids and V2 Cigs Cartridge products as VSAVI.

Why buy from V2 Cigs UK?

V2 Cigs UK is, and always has been, an independent business and one of the few electronic cigarette companies operating in the UK where the product manufacturer manages/supervises its own manufacturing process. This ensures end-to-end control of the supply chain and product integrity. Many other companies selling e-cigarettes simply rebrand the same base e-liquid and have little influence on the taste or flavour profile of the products. With V2 Cigs UK you can rest assured that we put flavour, taste, quality control and high levels of customer service at the top of the list.

V2 Electronic Cigarettes

  • Before launching V2 Cigs UK in January 2012 we carried out an extensive e cigarette testing programme and in our view V2 e Cigs offered the best e-cig taste, throat-hit, battery life, vapour and reliability of all the e-cigs we tested. It was without doubt the best e-cig by far in the wide range we compared & tested.
  • V2 Cigs have been voted as one of the best electronic cigarettes by a range of independent e-cigarette review sites such as UK E-Cig Reviews scoring highly on taste, flavour and battery quality.
  • We have been supplying V2 Cigs throughout the UK and Europe for over 8 years now and so far our choice has been vindicated. Customer feedback has been extremely positive.
  • We are always looking to improve our vaping products and our service levels and we welcome your feedback both positive and negative to help us keep standards high and improve where possible.
  • If you are unhappy about anything at all please do let us know so that can fix the problem for you.
  • We also like to hear from you if you are happy!



V2 Cigs - Electronic Cigarettes Designed for Smokers

The V2 Cigs UK business was founded by a smoker who had tried a number of UK distributed electronic cigarettes and was unimpressed with their likeness to real smoking sensation and their reliability.

Looking further afield he discovered VMR/V2 Cigs in the USA - they were head and shoulders above the competition in both reliability and the satisfaction that they offered. The sensation and vapour was significantly better than anything he had tried before. He has been using them ever since. Currently he is down from 20-30 analogue cigarettes to 1 or 2 a day. He uses V2 Cigs as an alternative the rest of the time.

He says "I have my lungs back".



V2 Cigs Vapour is Completely Smoke Free…
No Tar, No Ash, No Odours!

You’ll feel the difference in every puff. V2 Cigs satisfies like no other brand of e-cigarette on the market. Just ask the hundreds of thousands of satisfied V2 Cigs customers and they will tell you, “The difference is in our Vapour.” 

Do it for yourself, do it today, and start living life on your terms!

V2 Cigs electronic cigarettes use technology to electrically vapourize the nicotine you crave. Just because it feels like smoking, doesn't mean it is. You get the same sensation of filling your lungs, and the nicotine you crave; but with V2 Cigs your lungs can feel the difference.

Not only will you be cutting out the smoke, but you'll also be cutting the fat from your budget. Vapourizing your nicotine with V2 Cigs will cost you a fraction of what you're currently spending on tobacco cigarettes.

Give your lungs a rest, it's time to breathe again!

Electronic cigarettes and vape pens contain only the nicotine you crave, without all the dirty chemicals and tar you get with normal smoking. They cost a fraction of the price of traditional cigarettes and are almost odour free.

V2 Cigs Electronic cigarettes leave no nasty smells on your breath, hands, face, or clothes, they create no second hand smoke, and can be smoked [vaped] almost anywhere—even in many non-smoking areas! This is because the Electronic Cigarette is an alternative smoking device that is non combustible and contains no tobacco and therefore avoids the smoking ban whilst providing smokers with their desired nicotine fix. 

V2 Cigs electronic cigarettes come in a variety of popular flavours and strengths. Our most popular flavours include: Tobacco (Red, Congress, or Sahara), Menthol, Peppermint, Coffee, Cherry, Vanilla, Chocolate, Grape, Cola and Green Tea Mint. See our V2 Cigs UK Cartridges Page for more information. All flavours comes in a variety of strengths, from zero nicotine to the full flavoured 18 mg/ml strength.

Try an electronic cigarette starter kit today!


V2 Cigs UK and BuyV2Cigs are trading styles of 1111 EC Services Limited who were authorised distributors of VMR Products who manufactured V2/V2Cigs e-cigarettes in the USA and Vapour2 (Europe) vape devices, e-liquid and e-cigarettes. We now manufacture our own Platinum E-Liquid, Classic Cartridges, EX Blanks, Batteries and other vaping products under the VSAVI brand.