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The TPD and You

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Rules and regulations TPDIt’s exactly one month until the regulations of the Tobacco Products Directive (TPD) are brought in and you will start to see a change in the way vaping products are sold and displayed in both the UK and further afield in Europe.

As many of the changes that were brought in last year affected vaping brands and manufacturers, you might not have had to change the way you vape yet, though that could be set to change next month.

In today’s post we’re going to outline the main points of the TPD that are likely to impact you, the consumer, so you can be confident that you have the information and facts you need to make any changes to your vaping purchasing habits before May arrives.

V2 Platinum E Liquids

A Maximum Nicotine Strength of 2%

When you buy your e-liquid from V2 you’ll notice our nicotine strengths currently run from 0% to 2.4%. 2.4% is a popular option for those who have recently switched to vaping but it will no longer be available after May, with 1.8% being our highest nicotine strength from May 20th onwards.

A Maximum E-Liquid Bottle Size of 10ml

This regulation has been brought in to reduce any risk of accidental nicotine poisoning but it’s seen as one of the most frustrating regulations by vapers who enjoyed the cost-effective benefits of buying larger bottle sizes of their favourite e-liquid. A common argument we’ve seen against this regulation is that consumers are still free to purchase oversized bottles of alcoholic spirits or two litre bottles of bleach. While it might be frustrating, from May 20th the largest bottle of e-liquids legal for purchase in the UK will be 10ml.

V2 EX-BlanksA Maximum Cartomiser or Cartridge Size of 2ml

There are many large e-liquid tanks on the market and these are popular with vapers for a variety of reasons - with convenience being the main reason people opt for a larger tank. The larger the tank, the less often you have to refill. However, the new maximum size for a cartridge or e-liquid tank will be 2ml.

All E-Cigarettes Must Provide a Consistent Amount of Nicotine

This is one of the regulations that’s brought about the most confusion amongst vapers and manufacturers. The nicotine dose while vaping is determined by the way vapers draw rather than the device itself, so the jury’s out on how this is going to be regulated.

All E-Cigarette Contains Must Have Child-Resistant Caps

Safety is one of our top priorities at V2 so this is something we have had on our e-liquids for a long time now. While there are some arguments against certain elements of the TPD that seem to have no factual evidence behind them, the health and safety warnings and precautions show why regulations are so important. In order to move forward as an industry, it’s imperative that the health of consumers is in the forefront of each vendor’s and manufacturer’s mind.


There are other regulations as part of the TPD, including advertising, marketing and packaging restrictions but the five listed above are the main five we think all consumers should take into account, as these are the most likely to impact the way you buy and enjoy your favourite products.

New regulations always cause a certain amount of confusion so please don’t be shy if you have further questions about the TPD. Contact our customer service team or leave your questions on Facebook or Twitter and we’ll be sure to answer them for you.

The UK's Best E Cigarettes

"V2 Cigs is the best e cigarette that you can buy in the UK"
Source:ECig Review Site.

V2 Cigs is one of the world’s most popular brands of E cigarettes and vape pens. Through our commitment to quality, our website has earned a reputation as a top destination for purchasing E cigarettes in the UK. It is for that reason that so many vaping experts and E Cig review websites have rated us the best E Cigarette company in the UK

V2 Cigs UK: A Leader in E Cigarettes

As the e-cigarette market continues to expand, words such as “excellence,” high quality” and “premium” continue being thrown around by various e-cig UK companies with no substance behind the terminologies. What is excellence? How do you define high quality? What makes something a premium product? The answers to these questions are quite simple: the proof is in customer satisfaction.

Enter: V2 Cigs UK by Vapour2.

Our e cigs are quickly becoming a favourite amongst e cig UK enthusiasts, and for good reason. The high quality makeup of our products can be seen by thousands of five-star customer ratings. Additionally, we conduct several quality assurance tests during the manufacturing process to ensure excellent product performance in every category. Whether it’s V2 Cigs flavoured cartridges, e-cigarette kits, vape and shisha pens, or our e-cig accessories – our products provide vaping aficionados with instant gratification, enabling them to indulge their desires.

Unfortunately, not all e cigarettes are created equal. It is important to understand the various offerings on the market so you don’t end up going through unnecessary and costly trial and error. Through substantial research and development investment, V2 Cigs offers technologically advanced e cigarettes that are manufactured with unique design differences which give vapers the most satisfying and realistic vaping experience. The thick vapour volume, notable throat kick, stellar ease of use, reliability, cleanliness, and an extended battery life all add up to make V2 Cigs a fine electronic cigarette choice. Backed by our 14 day no quibble money back guarantee providing you with peace of mind, go ahead and experience genuine satisfaction.

E Cigs: Why Make the Switch?

One of the most important issues to people across the globe is the state of their personal health. Yes, this is even ironically true for most, if not all, tobacco smokers. Though they understand the risks associated with tobacco smoking and the damage they are doing to their bodies, the fundamental health concerns are still there.

Fortunately, e cigarettes were introduced to the market several years ago. Though final conclusive research is yet to be released, we currently have a myriad of case studies showing the promising health benefits of e cigs compared to tobacco. In addition to world renowned doctors, government health bodies such as Public Health England have conducted their own tests on e cigarettes and the health effects connected with their usage.

In August 2015, PHE noted that, "In a nutshell, best estimates show e-cigarettes are 95% less harmful to your health than normal cigarettes, and when supported by a smoking cessation service, help most smokers to quit tobacco altogether."

But aside from being significantly less harmful to your health and helping smokers quit in a more successful manner than other smoking cessation devices, there are still numerous other benefits to e cigs over tobacco cigarettes. These benefits include, but are not limited to:

  • No tar in e cigs
  • Cheaper than tobacco cigarettes
  • Range of flavours to choose from
  • Enjoy e cigs in many areas where smoking is prohibited
  • No staining of the teeth
  • No foul odour

  • In addition to the above benefits, e cigs are far better for the environment. Combine all of this together, and it is no surprise that close to 3 million people in the UK alone have made the switch to e cigarettes.

    Though V2 Cigs services millions of happy customers across the globe, we still have some ways to go. With over 10 million tobacco smokers in the UK, we can help improve the health of millions of more lives. So if you haven’t yet made the switch or you have family and friends trying to kick the tobacco habit, put your trust in us to make it happen.

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